Privacy Policy
1. Introduction
This Privacy Policy explains how Vertu London Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you visit or make a purchase from our website.
We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Company Information
Company Name: Vertu London UK Ltd
Registered Address: 111-113 Guildford Street, Chertsey, England, KT16 9AS
Company Number: 16118543
Contact Email: info@vertulondon.co.uk
If you have any questions about this Privacy Policy or how we process your data, please contact us using the details above.
3. Personal Data We Collect
We may collect the following types of personal data:
Information You Provide
- Name
- Billing address
- Shipping address
- Email address
- Phone number
- Payment information (processed securely via payment providers)
Order Information
- Products purchased
- Order history
- Delivery information
Technical Data
When you visit our website we may automatically collect:
- IP address
- Browser type
- Device information
- Website usage data
- Cookies and tracking information
4. How We Use Your Data
We use your personal data to:
- Process and fulfil orders
- Provide customer support
- Deliver products to you
- Verify payments and prevent fraud
- Improve our website and services
- Send order confirmations and updates
- Comply with legal obligations
We will only use your data where we have a lawful basis to do so.
5. Legal Basis for Processing
Under UK GDPR we process personal data on the following legal bases:
Contractual necessity
To process and deliver your orders.
Legal obligation
To comply with tax, accounting and regulatory requirements.
Legitimate interests
To operate, improve and secure our website and prevent fraud.
Consent
Where you have agreed to receive marketing communications.
You may withdraw consent at any time.
6. Sharing Your Data
We may share your personal data with trusted third parties where necessary to operate our business, including:
- payment processors
- delivery and courier companies
- fraud prevention services
- website hosting providers
- IT and analytics providers
These third parties only process personal data on our instructions and must keep it secure.
We do not sell your personal data.
7. Payment Information
All payments are processed securely through third-party payment providers.
We do not store or have direct access to full credit or debit card details.
8. Data Retention
We retain personal data only for as long as necessary for the purposes it was collected, including:
- fulfilling orders
- maintaining business records
- complying with legal obligations
Typically, order information is retained for up to 6 years for accounting and tax purposes.
9. Your Rights
Under UK GDPR you have the right to:
- request access to your personal data
- request correction of inaccurate data
- request deletion of your data
- request restriction of processing
- object to certain types of processing
- request data portability
To exercise your rights, please contact us at:
You also have the right to lodge a complaint with the UK supervisory authority:
Information Commissioner’s Office (ICO)
https://ico.org.uk
10. Cookies
Our website uses cookies and similar technologies to improve user experience and analyse website performance.
Cookies may be used for:
- essential website functionality
- analytics
- performance monitoring
You can manage cookie preferences through your browser settings.
For more information, please see our Cookie Policy.
11. Data Security
We implement appropriate technical and organisational measures to protect personal data from:
- unauthorised access
- alteration
- disclosure
- destruction
However, no internet transmission is completely secure and we cannot guarantee absolute security.
12. International Data Transfers
Some service providers we use may operate outside the United Kingdom or European Economic Area.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal data.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to legal requirements or our practices.
The latest version will always be published on this page.
14. Contact Us
If you have questions about this Privacy Policy or your personal data, please contact:
Company Name: Vertu London UK Ltd
Registered Address: 111-113 Guildford Street, Chertsey, England, KT16 9AS
Contact Email: info@vertulondon.co.uk